
SHOT Show Sourcing Guide: How Distributors Find New Thermal Suppliers
Distributors find new thermal suppliers at SHOT Show by building a shortlist before Las Vegas, using booth meetings to test channel fit, then validating samples, warranty terms, landed cost, MAP, and compliance before placing a first order. This SHOT Show sourcing guide gives you the working process, not a booth-walking wish list. SHOT Show Sourcing Guide Checklist A distributor should source thermal suppliers at SHOT Show in this order: pre-filter brands by channel fit, meet only suppliers with real inventory plans, compare thermal specs against field use, verify warranty and compliance paperwork, then negotiate terms after sample testing. The best supplier is the one you can sell, service, and reorder. shot show sourcing guide — shot show sourcing guide checklist SHOT Show is attractive because the whole trade compresses into one week. NSSF reported the 2026 SHOT Show drew more than 53,000 industry professionals, 2,744 exhibitors, and 834,500-plus net square feet of exhibit space at The Venetian Expo and Caesars Forum. For thermal optics buyers, that scale creates a problem: too much choice. So you need a filter before you land. Sourcing check What to ask Walk away if Channel fit Are you built for distributors, dealers, Amazon, or direct-to-consumer? The supplier wants every channel at once Thermal line depth Which SKUs cover entry, mid-tier, LRF, and premium buyers? One hero model carries the whole pitch Service plan Who handles RMA, firmware, parts, and replacement units? Warranty answers change by salesperson Margin math What are MSRP, MAP, dealer cost, MOQ, freight, and payment terms? Profit depends on perfect sell-through Compliance pack Can you provide ECCN, manuals, labeling, and battery documents? Paperwork comes “after the order” A distributor walking in cold usually burns two days on attractive booths and leaves with 40 brochures. A better plan is boring on purpose. Before






