Thermal Monocular ROI for Farmers: A Case Study
If you run a farm or ranch in the U.S., you already know that losses don’t just happen during the day. Predators, sick livestock, broken fences, and trespassers do their worst after dark. A thermal monocular puts eyes on your entire operation at night — and the return on that one purchase can be staggering. We built this case study at Pixfra to show you the actual numbers. What Farmers Lose Without Thermal Imaging Let’s start with what’s eating into your bottom line right now. Feral hogs alone are a persistent and costly threat to U.S. crop and livestock production, inflicting over $1.6 billion in damages annually. That’s not some abstract government number — it’s real money disappearing from farms across the South and West every single year. In Texas alone, the cost of feral hog-related agricultural damage exceeded $871 million in a single year. And hogs are just part of the picture. Collectively, predator attacks — led by coyotes — cost ranchers about $232 million per year in lost animals, with coyotes responsible for well over half of all livestock losses to predators nationwide. If you’re running cattle, sheep, or goats, something out there is costing you money every night you can’t see what’s happening on your land. The damage goes beyond dead animals. Feral hogs caused an estimated $375 million in property damage in 2020 alone across 13 states, including damage to fencing, waterers, feed and hay storage, pasture roads, erosion infrastructure, and working facilities. In 2021, producers spent $474 million and over 17 million labor hours on hog control. That’s time you’re not spending on production, breeding, or anything else that actually grows your revenue. And here’s the kicker: it’s estimated that a single feral hog can cause $500 worth of damage to fields and pastures. Multiply





